For the New York outpost of pop-up museum Color Factory, I created an installation
titled SECRET COLOR.
Visitors to the museum wound their way through a room-sized interactive flow chart,
making decisions along the way, before arriving at one of three small rooms. Inside the
room, their "secret color"--based on the answers to the flow chart questions--was
revealed, and the visitor provided with a paint chip-like card printed with their
Finally, a photograph was taken of the visitor bathed in their secret color.
The room: bereft and ready for color-seekers.
Follow the path.
A handful of secret color paint chips.
The museum's mirthful exterior.
The museum's mirthful interior.
There was also a ball pit.