For the New York outpost of pop-up museum Color Factory, I created an installation
titled SECRET COLOR.

Visitors to the museum wound their way through a room-sized interactive flow chart,
making decisions along the way, before arriving at one of three small rooms. Inside the
small room, their "secret color"--based on the answers to the flow chart questions--was
revealed, and the visitor provided with a paint chip-like card printed with their
individual color.

Finally, a photograph was taken of the visitor bathed in their secret color.



Installation.


The room: bereft and ready for color-seekers.



Follow the path.


A handful of secret color paint chips.



The museum's mirthful exterior.



The museum's mirthful interior.



There was also a ball pit.






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