For the New York outpost of pop-up museum Color Factory, I created an installation

Visitors to the museum wound their way through a room-sized interactive flow chart,
making decisions along the way, before arriving at one of three small rooms. Inside the
small room, their "secret color"--based on the answers to the flow chart questions--was
revealed, and the visitor provided with a paint chip-like card printed with their
individual color.

Finally, a photograph was taken of the visitor bathed in their secret color.


The room: bereft and ready for color-seekers.

Follow the path.

A handful of secret color paint chips.

The museum's mirthful exterior.

The museum's mirthful interior.

There was also a ball pit.

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